How Daymond John Stays on Top of the Food Chain: From Shark Tank to Shark Gevity

We’ve seen him in his power suit in the iconic Shark Tank chair—sharp, witty, and always ready to invest. But beyond the screen, Daymond John’s influence spans presidential consulting for Barack Obama, to social media, and his next venture may be his most compelling yet.

Daymond John’s latest creative evolution begins with a space. When I arrived at what appeared to be his garage studio, I realized I could not have been more wrong. What he’s building is a living ecosystem: part live-selling studio, part art gallery, part biohacking lab. It’s designed not for foot traffic, but for immediate global virtual reach.

“This is my representation,” John (56), a long-time Shark on ABC Network’s Shark Tank, explains. “Nobody’s going to come here physically; it’s just how I show up to the world now.”

The space brings together three lifelong passions that have quietly been converging for years: products, art, and biohacking. We all know John’s sixth sense for products, but this was business, modernized. Cameras and ring lights were positioned for live selling, or what John calls “QVC in your pocket,” a nod to platforms like Whatnot and TikTok Shop.

At this point, I became fully convinced livestream shopping isn’t a trend — it’s a shift. Because when John, one of the most influential investors and entrepreneurs of our time, is going live, that’s not experimentation. That’s the future.